About this app
What is Mad Blast?
The aim is an on-demand sportsbook capable of offering the right bet to the right customer at the right time. Lamb believes Kambi’s network of more than 70 partners provides an important advantage in pursuing that goal. More than €17 billion in annual liquidity and billions of bets placed each year give its models a depth of information that can improve pricing, risk management and product development.
“The term AI is everywhere across the world of technology, and the betting and gaming industry is just one where its impact is being felt,” Lamb says. “Taking AI beyond being a buzzword, building and deploying the systems and automation necessary to maximise its potential and deliver the right results is the challenge each of these industries face.”
For Kambi, data must be combined with the knowledge of experienced traders who can direct the technology, scrutinise its output and identify where it can add value next.
What is Mad Blast?
Within this shared model, there was a clear preference for personalised interventions over generic ones.
Tailored, behaviour-triggered messages were seen as more effective than generic warnings, but many participants simultaneously expressed mistrust towards operators collecting behavioural data.
Finally, the study found that these needs and preferences varied widely by product type.
How to play Mad Blast
As ever, I am indebted to too many people to mention, but Derek, Bill, Jasmine and every one of the Calvin Ayre team, as well as Calvin himself of course, have all shown a lot of faith in me to carry the torch and I hope I’ve done them all credit.
Finally, I really want to thank you, the reader who has kept coming back to find out what else I’m writing about each day, week, month and year. It is you to whom I write, constant reader, and if you’ve enjoyed what you’ve read, then feel free to follow me on Twitter, where a new destination will shortly be announced.
I’m as excited about my own future as the future of poker itself and while I’m changing seats, I’ll be staying at the table.
