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Blueprint Gaming has added Triple Power Cash Strike to its Cash Strike series. The release matters less as a standalone game than as another bet on one of the studio’s most commercially reliable franchises. With several titles from the Cash Strike family regularly ranking among the supplier’s top 10 revenue-generating markets, the 5×3, 12,500x max win game looks set to build on the momentum the series has already established across regulated territories worldwide.

The title went live on September 10, 2026. Rather than reinventing its engine, Blueprint is reusing a mechanic that has already worked. That signals a strategy built on iteration, not experimentation.

The central hook is the return of the pots mechanic, tied here to multi-colored fireballs. The feature first appeared in Triple Action Cash Strike, where it earned its place off the back of that title’s success.

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A cross-party committee covering gambling in the House of Lords has recommended a comprehensive ban on gambling advertising across the UK, identifying a reduction in marketing reach as the most effective measure to combat gambling-related harm in Great Britain.

Published on 17 September, the House of Lords Liaison Committee’s follow-up report revisits their 2020 inquiry into the social and economic effects of the gambling industry, with a focus on advertising, marketing and sponsorship. 

The committee concluded that current evidence justified taking “meaningful steps” against the sector, including a comprehensive advertising ban, to reduce exposure especially among children and vulnerable groups, and to curb problem gambling.

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While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.