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As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
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The post BGaming Pits Two Signature Characters Against Each Other in Johnny vs Chicken appeared first on Vegas Slots Online News.
BGaming has released Johnny vs Chicken, a slot that pulls two recurring characters out of separate franchises and stages a head-to-head between them. The Johnny Cash character, from titles including Johnny Cash Train Heist and Johnny Cash Gold Rush, draws pistols with the lead sheriff from Chicken Rush.
The news here isn’t really about a single Wild West slot. It’s about how BGaming is treating its existing intellectual property. Rather than launching another standalone theme, the studio is connecting characters that already carry their own player recognition, a crossover approach more common to entertainment franchises than to slot catalogs.
